Logo that reflects inclusion by design

The QIS – All In logo is not just a visual mark, it is a statement.
A statement about how we understand sport, accessibility, and human diversity.

From the very beginning, the idea behind the logo was clear: inclusion should not be added later, it should be built into the design itself.

That belief is at the core of the QIS – All In project, and it is carefully reflected in its visual identity.

Built from the language of sport

At its foundation, the logo is constructed from the same geometric elements found in sports fields all over the world: lines, arcs, and circles.

These shapes are familiar to anyone who has ever stepped onto a football pitch, a basketball court, or a tennis court. They represent movement, structure, fairness, and rules — the shared visual language of sport. Stripped of context, these elements reveal something deeper: balance, symmetry, flow, and connection.

This geometric base symbolises sport as a common ground, a space where people meet, compete, cooperate, and belong.

Five symbols, five dimensions of human experience

On top of this structured grid, the logo introduces five minimalist geometric icons, each representing a key aspect of human ability and experience:

  • The Eye – vision and awareness
  • The Ear – listening and perception
  • The Mouth – voice and expression
  • The Mind – thought, cognition, and reflection
  • The Legs – movement, mobility, and presence

Each symbol is reduced to its simplest geometric form:

  • a circle and dot suggesting the eye and focus
  • a half-circle opening outward to represent hearing
  • a gentle arc evoking speech and expression
  • a downward arc with a central point symbolising inner thought
  • a semi-circle with an offset dot indicating motion and direction

These elements are subtle, abstract, and intentionally non-literal. They do not label or categorise people. Instead, they acknowledge diversity without defining it, allowing space for individuality and interpretation.

Disability without reduction, inclusion without excess

Together, these symbols deconstruct disability into elegant, equal visual components. None dominates the others. None is treated as “other”. Each is part of the same system — just as every person is part of the same sporting community.

This approach reflects the core philosophy of QIS – All In:
accessibility is not about separating needs, but about designing environments that work for everyone from the start.

The logo communicates presence without exaggeration and diversity without fragmentation. It shows that accessibility can be clear, beautiful, and intentional.

A visual manifesto for inclusive sport

More than a logo, QIS – All In’s visual identity is a manifesto.

It represents a way of thinking about sport spaces — how they are imagined, designed, and experienced. It aligns perfectly with the project’s broader definition of accessibility: not just removing barriers, but creating environments where participation, dignity, and independence are built in by design.

Because sport should be open to all.
And that openness begins long before anyone enters the building.
It starts with how we imagine the space itself.

Latest news

Why this project matters

Why this project matters Because too many people are still left standing at the door.  We could talk about accessibility in numbers — and they

Read More »
November 19, 2025